SkepticismVisual Art

The Art of the Sclerology Fraud

There is this weird homeopathic/naturopathic “vitamin” store in my neighborhood.  The store is ran by Dr. Frank E. Wyatt.  Here are his credentials.  Yesterday I was walking by and I noticed that their charts are kind of beautiful and colorful.  I did a little search and found some other favorites.






It’s amazing the lengths these hucksters will go to make their “science” seem legitimate.  But, I kind of like these.  They remind of the artist renditions of Star Wars vehicle schematics.

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  1. April 12, 2011 at 12:32 pm

    PS check out the label on the bottle in the first photo “heart miracle”. They’ve bottled the miracle!

  2. April 12, 2011 at 1:06 pm

    I’ve been a sucker for charts and diagrams like these since I was a teenager. Back then, I remember calling things like the above images ‘outmoded or dis-proven science’. I remember liking all of the artwork from inside Pearl Jam’s Vitology record. I didn’t realize at the time that most of it was just snake oil.
    There seems to be a lot of mandala-type design in alt med diagrams: balancing both halves of the body on meridian lines or chakra points. Lots of static, focus-less composition. And while these are static in that they are circles, the colors and the phrenology-like proportional differences in the labeled areas make for interesting visuals.
    They also look kinda like cut-aways of the LHC.

  3. April 13, 2011 at 9:59 am

    I’ve never heard of sclerology before. I was relieved to find out that those were charts of the EYES!

  4. April 13, 2011 at 10:01 am

    Scotty: I’m waiting for some perverted Naturopath to make a chart that depicts the breast. “Now, if I just squeeze here we’ll be able to tell if you’ve got chicken pox”

  5. April 13, 2011 at 10:05 am

    It wouldn’t be the most nefarious thing they have ever done, but it would certainly be up there.

  6. April 14, 2011 at 7:43 am

    This makes me wonder if all the maps I drew of a non-existent land are still in a box in the basement…

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