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Good Design: San Diego Coalition of Reason Billboard

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We complain a lot about bad designs in advertising, and OW MY EYES there is just SO much to complain about. But today, I am happy to give a shout-out to a team that managed to take a difficult topic and make it both beautiful and accessible.

Aesthetics and immediate positive messaging is never more important than when it is used in advertising and specifically in billboards, as such little time is available for the viewer to absorb a message.

Here is an example of getting it right:

San Diego Coalition of reason Billboard

Click the above image to embiggen and to bask in the glory of a lovely atheist billboard. It uses beauty and skill instead of shock and awe to message. Much more my style than some other designs I have seen over the years.

So, great job, San Diego Coalition of Reason and American Atheists and all other orgs that plan on using this image. For now, I’m proud to have this on my side of the coast.

Other atheist billboard designers take note, the bar has been set.

Billboard designed by artist Bruce Harris. (Great job Bruce!)

Story courtesy of The Friendly Atheist Blog.

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6 Comments

  1. I know my constant arguing with Hemant on this issue is getting old, but I just wanted to drop a comment here to point out some of the things that make this (and other great designs) important. The message is broader than the words are able to convey (because they must, necessarily, be few). This billboard says:
    – Atheism: A personal relationship with reality
    – Hey, you know that religious cloud billboard? We think they’re obscuring truth [behind the curtain of clouds].
    – There’s just as sunny and bright a future on the other side once the fake clouds obscuring your view are removed.
    – Atheism promotes knowledge as a way to truth, hence all these books holding up that cloud curtain.

    The message matters. A well-told message matters more.

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