Consider how differently you might view a candidate if they elected to use violet instead of crimson in their promotional material.
Every political campaign is filled with carefully considered artistic choices designed to subvert your critical faculties in the hopes of garnering votes.
This week we’re taking advantage of Canada’s upcoming election to critically consider the choices made by graphic designers to affect how we make our choices.
The images after the break are the home pages of the five official parties of Canada. These are the first things that they hope internet people will see. We’ve presented them in French so as to remove as much of the textual message as possible.
What visual messages are parties sending you? Do you think it’s what is intended? Who would you vote for based only on the visual message? Has artistic direction ever affected your vote?
The party home pages are shown below in French, and in alphabetical order.