Today I saw this at Creative Review. BERG Cloud is promoting their Little Printer and it’s set to launch in 2012. My very first thought was, “Hmm, might be a good Quickie entry”… and my immediate second thought was “no way”.
Let’s break it down.
When I first saw the simply drawn face, I thought of the Happy Mac icon. But I wondered if Berg wanted us to identify Little Printer with our positive experiences with Apple. And I just wasn’t having it. I only made the association because I felt I was forced. And, to be honest, I resented it.
The face is cute or twee, depending on your mood. The printer is teensy. Which means the printout is receipt-size. And, chances are, anyone reading this has a life online that can’t be forwarded in teeny paper printouts unless maybe fifteen of these things are running 24 hours a day.
We had a small conversation about this at the Lab, and while we are all about the necessity for and love of the tactile art experience, the increasing love for and need for the handmade, we’re not so sure that blending this hi-fi and lo-fi is any kind of answer to anything.
Frankly, I just don’t get it. It looks like they’ve thrown a ton of money at it. If I found out they were goofing on us, I wouldn’t be surprised. Oh, and I can’t seem to find out how much they’re asking for it. That doesn’t make it eco-responsible, but it might play a part in what could be a popular novelty.
Watch the video below and then maybe you can answer the following questions about the need for a bite-size social media newspaper ticker-tape thing.
Little Printer: Wave of the future? Or dead in the water?